This client wanted more consistency and more visibility on LinkedIn. I met with their marketing team to learn more about current priorities and challenges.

From there, we put together a LinkedIn strategy and set it in motion.

We compared the six months before putting a content strategy in place (December 2023 - May 2024) with the six months after (June – November 2024).

What changed

• Posts went from 49 → 80, a 63% increase

• Post impressions (how many times content showed up in feeds) more than doubled: 157,190 → 324,914, a 107% increase

• Reactions jumped from 3,087 → 8,055, a 112% increase

• Clicks on posts nearly tripled: 9,924 → 27,487, a 177% increase

• Shares doubled: 330 → 652, a 98% increase

• New followers grew sharply: 144 → 1,959, a 1300% increase

• Page clicks increased from 10,707 → 27,496, a 157% increase

• Page comments rose: 75 → 228, a 204% increase

• Page impressions doubled: 164,055 → 329,412, a 101% increase

• Page reactions more than doubled: 3,939 → 9,143, a 132% increase

Why it matters

The numbers tell a clear story: consistent, purposeful content brought more eyes, more clicks and more conversations. The real win was the shift behind the bigger numbers:

• People were engaging more often and in more meaningful ways.

• The company’s network was growing with the right kind of connections.

• LinkedIn moved from being “something we should do” to a steady source of visibility and opportunity.