The first time we talked, he told me, “Content doesn’t work in B2B.”

Thankfully I convinced him to give it a try. Four months after that, I picked up the phone and the first thing he said was, “Okay … this s*** really works.”* I had to laugh.

In just 48 hours before calling me, two people had reached out with major projects, both directly tied to what he’d been posting on LinkedIn.

We’ve been working together since January 2025. When we started, his personal LinkedIn profile had zero engagement. Not low - zero. He was only reposting company updates and hadn’t shared anything original in months.

By September 2025:

• Revenue is up 26% year-over-year

• His team was actively working on 8 projects from LinkedIn leads

• His content earned more than 100,000 impressions

• His posts have driven 2,400+ clicks, comments, and reactions

When you start showing up with the right content, the right people notice. For this client, that shift turned into conversations, projects and measurable revenue growth.

Your online presence works even when you’re not actively networking.

You can’t always predict where the next opportunity will come from, but showing up online increases the chances it finds you.